FAQ

Intellitix opens up a whole new world of possibilities. However, as with any new technology, it can be a little confusing. So, we’ve listed a few of the most frequently asked questions below. If you have additional questions, please contact us.

RFID stands for Radio Frequency Identification. It is a generic term used to describe a system that transmits the identity (in the form of a unique serial number) of an object or person using radio waves. RFID is designed to enable readers to capture data on tags and transmit it to a computer system without the need for physical contact.

 

The tag’s information is stored electronically and includes a small RF transmitter and receiver. An RFID reader transmits an encoded radio signal to identify the tag. The tag receives the message and responds with its identification information. The read time is typically less than 100 milliseconds.

NFC stands for Near Field Communication and allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity to each other. Many smartphones currently on the market already contain embedded NFC chips that can send encrypted data to a short distant to a reader.

 

The use of NFC is still fairly nascent in live events, as there are currently many limitations to its adoption in the festival environment including lack of battery charging facilities, lack of reliable network connectivity, risk of smartphone theft, and incompatibility across multiple mobile platforms and systems.

 

RFID technology has been used in various industries for almost 50 years and is accessible to all event-goers through an RFID-enabled device such as an event wristband. This ensures all guests are able to take part in the event and use the technology in the same way for a more streamlined event experience.

 

Check out the blog post on NFC versus RFID at live events to learn more.

Barcodes only have a read capability and do not have the ability to write information on the barcodes. The use of barcode technology in a festival environment is limited as a result. In contract, RFID technology has the ability to read, write, and modify information stored in the RFID tag and is used for sophisticated event applications including Access Control, Cashless Payments, Brand Amplification and Big Data capture.

 

Barcodes are easier to replicate and are susceptible to damage more easily with lower security. RFID tags have higher security with data encryption and can be deactivated and replaced if lost or damaged.

RFID tags can be embedded into a variety of objects including wristbands, cards, lanyards, stickers, key rings, arm bands, and more.

Please contact us and share some details about your upcoming event(s). Our business development team will work with you to determine your deployment requirements, timeline and budget. No single event is the same and we approach each event with care and attention to ensure a seamless deployment and guest experience.

No, Intellitix does not manufacture RFID-enabled wristbands. We work with many wristband providers and would be happy to refer you to one of our partners.

Yes, the Intellitix platform integrates seamlessly with dozens of ticketing companies and event management platforms including (but not limited to): Ticketmaster, Ticketfly, CrowdTorch, Marcato, Vendini, Wantickets, Paylogic, See Tickets, EzTix, Weezevent, and more.

The cost to deploy our solutions varies depending on the event’s requirements, as no two events are the same. Our goal is to help organizers generate more income and to gain more value from existing revenue streams. Additionally, our solutions can also help cut existing costs by providing more efficient tools or better ways to do things. Please contact us for a quote and tell us about your event.

Our Access Control solution validates (or invalidates) entry into unlimited event areas for multiple tiers of credential rights and pass types under one single system. This includes access rights for event attendees (e.g. general admission, VIP, weekend pass, single-day pass, etc.), camping areas, media and press, guest speakers, sponsors, suppliers, exhibitors, vendors, artists, event staff, volunteers and more.

 

When an RFID wristband, card or lanyard is scanned against an Access Control portal or handheld device, the system validates the credential against the event database to ensure the individual entering the venue or event zone has a valid right of admission and has not previously entered the area (with the exception of events that allow for re-entry using exit scans as well).

 

For more information, visit the Access Control page.

Intellitix’s advanced Access Control solution offers several benefits to event organizers and guests including, but not limited to:

 

• Securing the event site

• Eliminating fraudulent tickets and passbacks

• Protecting valid ticketholders who have rightfully purchased their event pass

• Speeding up entry processes with a quick scan of an RFID wristband

• Gaining real-time capacity counts and patron flow data

• Understanding who event attendees are through online event registration

 

For more information, visit the Access Control page.

The RFID chips used cannot be cloned and will be detected as invalid or unreadable by our Access Control system if the RFID tag is not found in the event database, has been previously deactivated, or already has on-site activity recorded on it (such as a previous entry into the event).

 

Events also encourage guests to create an online profile and register their RFID wristband to further personalize their event experience and safeguard their ticket purchase. Additional security measures can be added including a photo ID check of the patron to ensure only valid ticketholders are entering the venue.

RFID is not used to monitor or track individuals. The RFID tags that Intellitix use at live events are passive and have a short read range. Consequently, unless the patron actively places their wristband close to a reader (to enter or exit an access point, make a cashless transaction at a vendor location, or take part in a sponsored brand activation like a photo booth or contest) their location is unknown.

Our Cashless Payment system operates in a similar manner to pre-paid cards, whereby guests pre-purchase digital event credit to load onto an RFID-enabled device (such as a wristband, card or lanyard). The RFID device acts as a key to access a guest’s unique Cashless account to pay for food, drinks and merchandise at the event without the direct use of cash or credit cards at vendor locations. Cashless Payment technology dramatically reduces wait times, not having to fumble for cash or wait for credit card transactions to process.

 

To make a purchase, guests tap their RFID device on a RFID reader located at each vendor stand to open a transaction. The order is then placed with the vendor staff. To confirm and close the transaction, guests are required to use the same wristband to tap a second time. The order amount will automatically be deducted from the guest’s account balance and recorded digitally in real-time in the system.

 

For more information, visit the Cashless Payment page.

Intellitix’s advanced Cashless Payment solution offers several benefits to guests, vendors and event organizers including, but not limited to:

 

• Extreme convenience for guests not having to hit the ATM or carry large amounts of cash on-site; RFID device acts as their ‘digital wallet’

• Faster transaction times and significantly reduced queues

• Proven increase in event revenue by 15-30%

• Minimized cash handling processes and elimination of counting tokens or paper vouchers

• Puts event organizers in the driver’s seat, having complete control and transparency of all funds

• Simple post-event vendor reconciliation

• Wealth of customer sales data reported in real-time

• And many more!

 

For more information, visit the Cashless Payment page.

A closed-loop system operates on a secure, private network ‘closed’ off from the outside world or public Internet. Intellitix uses a server-connected, closed-loop Cashless Payment system hosted on a local network. This ensures fast transaction processing and maximum uptime without any payment interruptions across the event site.

 

In contrast, an open-loop system requires a network connection to receive authorization from the credit card company or issuing bank. In most cases, the system cannot operate offline, which may result in downtime especially in open-air environments, remote locations, or crowded signal areas and times when network connectivity is not reliable or consistent.

A ‘fully cashless’ event or festival means the only form of payment accepted on-site is using a Cashless Payment system to make direct purchases. No cash, debit card or credit card is accepted at vendor locations.

People have a tendency to use what they already know, such as cash, debit card or credit card. This slows down payment processing significantly, creating a bottleneck at bars and concession areas with unhappy guests, resulting in customer drop-offs. Vendors and event organizers also won’t experience the same lift in on-site revenue with mixed payment methods.

 

Event messaging can also be confusing and muddled for guests and vendors with so many options made available.

 

Event organizers have less control over funds and have to ramp up cash handling processes, creating more hassle for post-event reconciliation with vendors. Data capture of all transactions made on-site and customer data are also compromised and do not provide the full picture of an event.

Brand Amplification solutions take sponsored brand activations to the next level with RFID technology and social media integration. Brand Amplification enhances the connection between brands and target audiences through meaningful and innovative sponsorship initiatives pre-, during and post-event.

 

Guests create an online profile through the event’s online registration website, input their unique ID code found on their RFID device (such as a wristband, card, or lanyard) and connect their social media accounts. On-site at the event, guests interact with sponsors and engage in social media activity by scanning their RFID device to connect their profile with the brand activation solution.

 

For more information, visit the Brand Amplification page.

Brand Amplification solutions deliver several benefits to brand sponsors, marketers, and event organizers that ordinary brand activations fail to provide, including, but not limited to:

 

• A simple and seamless way to capture customer data including demographics, preferences, contact details, and insight

• Measurable sponsorship ROI

• A significant boost in online impressions and digital reach

• Post-event opportunities to drive further in-store revenue and customer brand loyalty

 

For more information, visit the Brand Amplification page.

RFID brand activations can be integrated with Facebook, Twitter, and email communications.

Intellitix offers plug-and-play brand activations integrated with RFID technology including:

 

• Photo booths

• Social media check-ins

 

We also work with event organizers and brand sponsors to deliver custom-tailored solutions including, but not limited to:

 

• GIF animated booths

• Scavenger hunts with multiple checkpoints

• Contests and instant giveaways

• Promotional offers and exclusive content

• Team support and voting polls

• Quizzes and feedback surveys

• Tasting list of food and drinks sampled

• Competitive games and live leaderboards

• Valet parking

• Utility rentals (such as smartphone battery chargers)

• Virtual reality (VR) headsets and balloon cameras

• And other custom brand activation solutions

 

Interested in deploying a custom RFID brand activation? Contact us.

As each of our event partners are unique and may have policies specific to their event, please direct all guest inquiries and feedback to the event’s customer support line found on their website.

Got more questions?